0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Data Driven Marketing For Dummies (Paperback) Loot Price: R527
Discovery Miles 5 270
You Save: R92 (15%)
Data Driven Marketing For Dummies (Paperback): D Semmelroth

Data Driven Marketing For Dummies (Paperback)

D Semmelroth

 (sign in to rate)
List price R619 Loot Price R527 Discovery Miles 5 270 You Save R92 (15%)

Bookmark and Share

Expected to ship within 12 - 19 working days

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. * Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) * Tips on using data to predict customer purchasing behavior based on past performance * Using customer data and marketing analytics to predict when customers will purchase certain items * Information on how data collected can help with merchandise planning * Breaking down customers into segments for easier market targeting * Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: November 2013
First published: 2013
Authors: D Semmelroth
Dimensions: 235 x 187 x 17mm (L x W x T)
Format: Paperback
Pages: 312
ISBN-13: 978-1-118-61584-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Business mathematics & systems > General
Promotions
Books > Promotion > For Dummies > Business
LSN: 1-118-61584-0
Barcode: 9781118615843

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R754 R684 Discovery Miles 6 840
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,143 Discovery Miles 21 430
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R559 Discovery Miles 5 590
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R638 Discovery Miles 6 380
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R794 Discovery Miles 7 940
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R4,185 Discovery Miles 41 850
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R635 Discovery Miles 6 350
The Routledge Companion to Identity and…
Ayalla A Ruvio, Russell Belk Hardcover R7,063 Discovery Miles 70 630

See more

Partners