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Books > Business & Economics > Business & management > Sales & marketing > Customer services

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Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Paperback, 1st ed. 2013) Loot Price: R2,227
Discovery Miles 22 270
Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Paperback, 1st ed. 2013): D. Stroud, K....

Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Paperback, 1st ed. 2013)

D. Stroud, K. Walker

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Loot Price R2,227 Discovery Miles 22 270 | Repayment Terms: R209 pm x 12*

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Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2013
First published: 2013
Authors: D. Stroud • K. Walker
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Paperback
Pages: 251
Edition: 1st ed. 2013
ISBN-13: 978-1-349-35095-7
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-349-35095-8
Barcode: 9781349350957

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