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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Hardcover) Loot Price: R2,867

Discovery Miles 28 670

Repayment Terms: R269 pm x 12*

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Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Hardcover): D. Sutton

Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Hardcover)

D. Sutton

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Loot Price R2,867 Discovery Miles 28 670 | Repayment Terms: R269 pm x 12*

Expected to ship within 10 - 15 working days

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"Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	October 2009
First published:	September 2009
Authors:	D. Sutton
Dimensions:	216 x 140 x 17mm (L x W x T)
Format:	Hardcover
Pages:	210
ISBN-13:	978-0-230-61174-0
Categories:	Books > Humanities > History > History of specific subjects > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > History > History of specific subjects > General Promotions
LSN:	0-230-61174-5
Barcode:	9780230611740