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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Hardcover) Loot Price: R2,782
Discovery Miles 27 820
Repayment Terms: R261 pm x 12*
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Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Hardcover): D. Sutton

Globalizing Ideal Beauty - Women, Advertising, and the Power of Marketing (Hardcover)

D. Sutton

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Loot Price R2,782 Discovery Miles 27 820 | Repayment Terms: R261 pm x 12*

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"Globalizing Ideal Beauty" is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2009
First published: September 2009
Authors: D. Sutton
Dimensions: 216 x 140 x 17mm (L x W x T)
Format: Hardcover
Pages: 210
ISBN-13: 978-0-230-61174-0
Categories: Books > Humanities > History > History of specific subjects > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > History > History of specific subjects > General
LSN: 0-230-61174-5
Barcode: 9780230611740

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