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Globalization and Media in the Digital Platform Age (Paperback)
Loot Price: R1,374
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Globalization and Media in the Digital Platform Age (Paperback)
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Global media expert Dal Yong Jin examines the nexus of
globalization, digital media, and contemporary popular culture in
this empirically rich, student-friendly book. Offering an in-depth
look at globalization processes, histories, texts, and state
policies as they relate to the global media, Jin maps out the
increasing role of digital platforms as they have shifted the
contours of globalization. Case studies and examples focus on
ubiquitous digital platforms, including Facebook, YouTube, and
Netflix, in tandem with globalization so that the readers are able
to apply diverse theoretical frameworks of globalization in
different media milieu. Readers are taught core theoretical
concepts which they should apply critically to a broad range of
contemporary media policies, practices, movements, and technologies
in different geographic regions of the world - North America,
Europe, Africa, Latin America, and Asia - with a view to
determining how they shape and are shaped by globalization.
End-of-chapter discussion questions prompt further critical
thinking and research. Students doing coursework in digital media,
global media, international communication, and globalization will
find this new textbook to be an essential introduction to how media
have influenced a complex set of globalization processes in broad
international and comparative contexts.
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