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Innovation and Entrepreneurship in Biotechnology, An International Perspective - Concepts, Theories and Cases (Hardcover)
Loot Price: R3,454
Discovery Miles 34 540
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Innovation and Entrepreneurship in Biotechnology, An International Perspective - Concepts, Theories and Cases (Hardcover)
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The biotechnology industry across the globe is growing dramatically
in line with rapidly emerging scientific and technological
developments. This book explores both the theoretical and practical
aspects of entrepreneurship in the biotechnology industry, focusing
on the innovation processes underpinning success for new
biotechnology firms (NBFs). It argues that biotechnology is at a
crossroads: to date the science has been solid, yet commercial
success remains elusive, and that it will be the commercial success
of NBFs which will dictate the long term viability of this crucial
industry. The authors go on to examine the roles played by both
entrepreneurship and innovation in the competitiveness of
biotechnology companies through a focus on: intellectual property
strategies, product development, valuing biotechnology ventures,
funding innovation and R&D, alliances and networking, changing
industry structures evidenced through the shifting value chain and
the impact of globalization on the changing industry and
organizational life cycles. International case studies with a focus
on human biosciences support the important theoretical developments
at the heart of this book. Innovation and Entrepreneurship in
Biotechnology offers original and valuable insights to researchers,
academics and students as well as to practitioners involved with
innovation and entrepreneurship in the field of biotechnology.
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