Why does a newspaper look different than a magazine or a book? What
effect does using a certain typeface or a specific grid have? And
why do some layouts just seem right, and others seem simply wrong?
Richly illustrated with numerous examples from around the world,
this comprehensive handbook and reference volume addresses the most
important aspects of good book, poster and advert design, offering
guidance on everything from building a website and the correct use
of colors and fonts through to column width and line length.
Sketches and clarifying text serve to explain technical terms that
are indispensable to understanding the interface of designing and
producing print media.
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