No B.S. Business Success for the New Economy (Paperback, Ed)

New Realities, New Opportunities

There's no denying it: the old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. Consumers have the power, ordinary products and services aren't tolerated, money is spent with caution, sellers are scrutinized, and business success is earned not given. This is not the economy that you once knew. This is The New Economy. And, who better than "Millionaire Maker" Dan Kennedy to show you how to succeed in it?

Kennedy covers: The Key Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECT How to avoid the destruction of and profit from the "No Boundaries" New Economy The #1 Demand of New Economy Customers: how to adapt, to profit from it The Power of PRACTICAL Creativity: How to build a better business by borrowing the best pieces 'n parts of others' Four Power-Positioning Strategies for extreme marketplace advantage Strategies for profitable Networking, Strategic Alliances and Joint Ventures (the New Capital of The New Economy) Six Mandatory Entrepreneurial Competencies for The New Economy Six Paths to IMMEDIATE Sales & Marketing Breakthroughs Four Myths about Selling that sabotage entrepreneurs How successful entrepreneur overcome isolation and loneliness, create productive association THE Worst Number in Business--and how to protect yourself from it Five Keys To MCF: Multiplied Cash Flow Warning: How Your Own Employees Secretly Sabotage Your Marketing Three Strategies for Building Your Own "Ultimate Promotional Platform" What The New Economy Punishes most viciously and rewards most generously

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