** Previously published in hardcover as Love in the Time of
Algorithms **
Once considered the realm of the lonely and desperate, sites like
eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by
pretty much every demographic. Dating has been transformed from a
daunting transaction based on scarcity to one in which the
possibilities are almost endless. Now anyone can search for exactly
what they want, connect with more people, and get more information
about those people than ever before.
As journalist Dan Slater shows, online dating is changing society
in more profound ways than we imagine. He explores how these new
technologies, by altering our perception of what's possible, are
reconditioning our feelings about commitment and challenging the
traditional paradigm of adult life.
Slater takes readers behind the scenes of a fascinating business.
Dating sites capitalize on our quest for love, but how do their
creators' ideas about pro ts, morality, and the nature of desire
shape the virtual worlds they've created for us?
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