The Smart Marketing Book - The Definitive Guide to Effective Marketing Strategies (Hardcover)

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

General

Imprint:	LID Publishing
Country of origin:	United Kingdom
Series:	Concise Advice
Release date:	September 2020
Authors:	Dan White
Dimensions:	119 x 180 x 18mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	184
ISBN-13:	978-1-912555-76-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
LSN:	1-912555-76-X
Barcode:	9781912555765

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