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Simulation of Hypothetical Mergers within the German Automobile Market (German, Paperback)
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Simulation of Hypothetical Mergers within the German Automobile Market (German, Paperback)
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Masterarbeit aus dem Jahr 2012 im Fachbereich VWL -
Industrieokonomik, Note: 1,0, University of Warwick, Sprache:
Deutsch, Abstract: In this paper we use standard merger simulation
techniques to compare the effects of three hypothetical mergers
within the German automobile market. The simulation is conducted in
three steps. Firstly, by applying a two-level Nested Logit model we
estimate the demand for and then present stylised facts on the
purchasing behaviour of German consumers. Secondly, conduct is
modelled as Bertrand-type to simulate the pricing behaviour of
manufacturers. In the third step, we adjust the market structure
according to the respective merger cases and reestimate supply and
demand to simulate price effects. Our results suggest that welfare
changes are only significant if German producers are involved.
Furthermore, we find extensive differences across the market
segments. Whilst mergers have virtually no consequences for the
pricing of subcompact vehicles, we predict a considerably large
effect within other car segments, such as luxury cars.
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