When a cultural movement that began to take shape in the
mid-twentieth century erupted into mainstream American culture in
the late 1990s, it brought to the fore the idea that it is as
important to improve one's own sense of pleasure as it is to manage
depression and anxiety. Cultural historian Daniel Horowitz's
research reveals that this change happened in the context of key
events. World War II, the Holocaust, post-war prosperity, the rise
of counter-culture, the crises of the 1970s, the presidency of
Ronald Reagan, and the prime ministerships of Margaret Thatcher and
David Cameron provided the important context for the development of
the field today known as positive psychology. Happier? provides the
first history of the origins, development, and impact of the way
Americans - and now many around the world - shifted from mental
illness to well-being as they pondered the human condition. This
change, which came about from the fusing of knowledge drawn from
Eastern spiritual traditions, behavioral economics, neuroscience,
evolutionary biology, and cognitive psychology, has been led by
scholars and academic entrepreneurs, as they wrestled with the
implications of political events and forces such as neoliberalism
and cultural conservatism, and a public eager for self-improvement.
Linking the development of happiness studies and positive
psychology with a broad series of social changes, including the
emergence of new media and technologies like TED talks, blogs, web
sites, and neuroscience, as well as the role of evangelical
ministers, Oprah Winfrey's enterprises, and funding from government
agencies and private foundations, Horowitz highlights the transfer
of specialized knowledge into popular arenas. Along the way he
shows how marketing triumphed, transforming academic disciplines
and spirituality into saleable products. Ultimately, Happier?
illuminates how positive psychology, one of the most influential
academic fields of the late twentieth and early twenty-first
centuries, infused American culture with captivating promises for a
happier society.
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