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Sport Fans - The Psychology and Social Impact of Fandom (Paperback, 2nd edition)
Loot Price: R1,682
Discovery Miles 16 820
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Sport Fans - The Psychology and Social Impact of Fandom (Paperback, 2nd edition)
Expected to ship within 12 - 17 working days
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Sports, and the fans that follow them, are everywhere. Sport Fans:
The Psychology and Social Impact of Fandom examines the affective,
behavioral, and cognitive reactions of fans to better comprehend
how sport impacts individual fans and society as a whole. Using
up-to-date research and theory from multiple disciplines including
psychology, sociology, marketing, history, and religious studies,
this textbook provides a deeper understanding of topics such as:
the pervasiveness of sport fandom in society common demographic and
personality characteristics of fans how fandom can provide a sense
of belonging, of uniqueness, and of meaning in life the process of
becoming a sport fan sport fan consumption and the future of sport
and the fan experience. The text also provides a detailed
investigation of the darker side of sport fandom, including fan
aggression, as well as a critical look at the positive value of
fandom for individuals and society. Sport Fans expertly combines a
rigorous level of empirical research and theory in an engaging,
accessible format, making this text the essential resource on sport
fan behavior.
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