WINNER: CMI Management Book of the Year Awards 2018 - Management
Futures Category Building Digital Culture aims to answer a simple
question: How can organizations succeed when the environment they
operate in is changing so quickly? The last thing businesses need
today is a digital strategy. Instead, their strategy needs to be
fit for our fast-changing digital world, where businesses have more
data than they know what to do with, a media landscape that's
exploded in size and complexity, the risk of a new disruption
around every corner, and only one certainty: that this change won't
let up. Building Digital Culture doesn't address whether or not you
should advertize on Facebook or invest in virtual reality. It
doesn't seek to unearth a silver bullet to make digital investments
a sure-thing. It steps back from the hype, and argues that whatever
digital might mean for your business, if you don't create a digital
culture you'll most likely fail, or at least fall short of what you
want to achieve. Combining more than 30 years of experience at the
forefront of marketing and digital developments, and based on more
than 200 hours of research, candid interviews and contributions
from brands including Twitter, Deloitte, HSBC and many more,
Building Digital Culture will help you navigate from being a
business that tolerates or acts digital, to one that truly is
digital.
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