Today, arguably more than at any time in the past, media are the
key players in contributing to what defines reality for the
citizens of Europe and beyond. This book provides an introduction
to the way that the media occupy such a position of prominence in
contemporary human existence.
This expanded and fully updated third edition of the bestselling
"The Media: An Introduction" collects in one volume thirty-six
specially commissioned essays to offer unrivalled breadth and depth
for an introduction to the study of contemporary media. It
addresses the fundamental questions about today s media for
example, digitisation and its effects, new distribution
technologies, and the implications of convergence, all set against
the backdrop of a period of profound social and economic change in
Europe and globally.
Key features:
- Expert contributions on each topic
- Approachable, authoritative contributions provide a solid
theoretical overview of the media industry and comprehensive
empirical guide to the institutions that make up the media.
- Further Reading and related web-resource listings encourage
further study.
New to this edition:
- New five part structure provides a broad and coherent approach
to media: Part 1 Understanding the Media; Part 2 What Are the
Media?; Part 3 The Media Environment; Part 4 Audiences, Influences
and Effects; Part 5 Media Representations.
- Brand new chapters on: Approaches to Media; Media Form; Models
of Media Institutions; The Media in Europe; Photography; Book
Publishing; Newspapers; Magazines; Radio; Television; The Internet
and the Web; News Media; Economics; Policy; Public Service
Broadcasting in Europe; Censorship and Freedom of Speech; Audience
Research; Sexualities; Gender; Social Class; Media and Religion;
The Body, Health and Illness; Nationality and Sex Acts.
- Other chapter topics from the last edition fully updated
- A wider, more comparative focus on Europe.
"
The Media: An Introduction" will be essential reading for
undergraduate and postgraduate students of media studies, cultural
studies, communication studies, journalism, film studies, the
sociology of the media, popular culture and other related
subjects.
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