Covers new media opportunities and targeted at both self-published
and traditionally-published authors. All authors want to sell as
many copies of their books as possible. They also want to raise
their literary profile as high as possible. There are more new
routes to publication and also for sales and marketing than ever
before. But where does the author start in such a competitive
market? This book sets out clearly the promotional tools available
and advises which paths are likely to sell the highest number of
copies and which will help to establish the writer's name as a
published author. It takes careful planning and know-how, but there
is nobody better to promote a book than its author. The
opportunities are out there and this guide will provide the
information required for an author to maximise their chance of
success.
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