Darrell M. West explores leadership and and coalition-building in
the 1980 presidential campaign. Concentrating upon the candidates'
own perceptions of the need to build coalitions that will elect
them, he raises questions that go to the heart of presidential
politics: how have changes in presidential campaigns influenced
candidate strategies? what coalitions did presidential contenders
try to put together? how did the candidates use rhetoric, campaign
travel, and symbolism in their coalition building? what did
candidates learn from their audiences in their months and years on
the campaign trail? what do these lessons imply for political
leadership and coalition building? To answer these questions, he
draws on interviews with ninety advisors to candidates and on data
taken from the candidates' travels and speeches, press coverage,
and audience reactions. His findings reveal a surprising
consistency in the approach to building an electoral majority.
General
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