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Digital Business and E-Commerce Management (Paperback, 7th edition)
Loot Price: R2,258
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Digital Business and E-Commerce Management (Paperback, 7th edition)
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Learn everything there is to know about the latest strategies and
tactics for a successful digital business in one best-selling text.
Digital Business and E-Commerce Management, 7th edition by Chaffey,
Hemphill, and Edmundson-Bird, is the latest edition of this
best-selling book, guaranteed to offer you the knowledge and skills
to handle the speed of change faced by organisations in the digital
world. This edition brings together the most up-to-date knowledge
in academic and practitioner thinking, discussing some of the
hottest topics in the field, such as: Which strategies and tactics
does an organisation need to develop and implement to make a
Digital Business successful? How do we work out where to place our
investment? How should businesses select the best digital
technology, media, and insight sources to compete in the digital
landscape? Written in an engaging and informative style, this book
is ideal for students in Digital Business and e-Commerce, but also
professional marketers, or even Business Managers, covering all
aspects of Digital Business, including strategy, digital comms, and
transformation. Key features include: A structured approach to
review, plan and implement a digital business strategy for all
types of organisations The latest on digital marketing techniques
in SEO, social media comms, and content marketing New case studies
providing examples of organisations and their experiences with
digital business and e-commerce A brand new chapter introducing the
concepts of digital business transformation and growth hacking With
an array of features and updates to support your learning, this
must-have textbook will provide the tools you need to help you
understand and apply the concepts of 'Digital' in your strategy,
implementation, and transformation.
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