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Internet Marketing - Strategy, Implementation And Practice (Paperback, 4th Revised edition) Price: R662
Discovery Miles 6 620
Repayment Terms: R62 pm x 12*
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Internet Marketing - Strategy, Implementation And Practice (Paperback, 4th Revised edition)

Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer

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Price R662
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Discovery Miles 6 620 | Repayment Terms: R62 pm x 12*

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Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals.

Edited by Dave Chaffey, one of Europe’s top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.

In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: December 2008
First published: 2009
Authors: Dave Chaffey • Fiona Ellis-Chadwick • Kevin Johnston • Richard Mayer
Dimensions: 264 x 195 x 27mm (L x W x T)
Format: Paperback
Pages: 702
Edition: 4th Revised edition
ISBN-13: 978-0-273-71740-9
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-273-71740-5
Barcode: 9780273717409

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