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The Building as Screen - A History, Theory, and Practice of Massive Media (Hardcover, 0)
Loot Price: R3,757
Discovery Miles 37 570
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The Building as Screen - A History, Theory, and Practice of Massive Media (Hardcover, 0)
Series: MediaMatters
Expected to ship within 12 - 17 working days
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The Building as Screen: A History, Theory, and Practice of Massive
Media describes, historicizes, theorizes, and creatively deploys
massive media -- a set of techno-social assemblages and practices
that include large outdoor projections, programmable architectural
facades, and urban screens -- in order to better understand their
critical and creative potential. Massive media is named as such not
only because of the size and subsequent visibility of this
phenomenon but also for its characteristic networks and interactive
screen and cinema-like qualities. Examples include the programmable
lighting of the Empire State Building and the interactive
projections of Montreal's Quartier des spectacles, as well as a
number of works created by the author himself. This book argues
that massive media enables and necessitates the development of new
practices of expanded cinema, public data visualization, and
installation art and curation that blend the logics of urban space,
monumentality, and the public sphere with the aesthetics and
affordances of digital information and the moving image.
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