It pays to be LIKEABLE
You can have a rock-solid business strategy, unlimited
resources, and the most talented people on staff. But only one
thing is guaranteed in today's hyperconnected society: if your
business isn't likeable, it will fail.
Dave Kerpen knows how important it is for a business to be
liked--by customers, employees, stakeholders, and the general
public. He wrote the book on it. His groundbreaking bestseller
"Likeable Social""Media "changed the way businesses interact with
their customers on a daily basis. "Likeable Business "lays out 11
strategies for organizations of all sizes to spur growth, profits,
and overall success. Dave Kerpen reveals the remarkable returns
you'll get when you gain the trust of your customers and
stakeholders. In today's social media world, it literally pays to
be likeable.
"Likeable Business "helps any leader at a smallor mid-sized
company increase profits and spur growth by applying the 11
principles of business likeability, such as: LISTENING--to
customers, colleagues, shareholders--and competitors
AUTHENTICITY--because today's savvy customer always knows when
you're faking it TRANSPARENCY--honesty builds trust, and any
deviation can destroy your reputation ADAPTABILITY--managing change
and finding new opportunities is critical to success today
SIMPLICITY--in design, in form, and in function GRATEFULNESS--every
"thank you" is appreciated . . . and generates surprising
returns
Likeability spreads. As a business leader, you set the tone. Be
likeable and your staff will be likeable--which in turn creates a
more likeable customer experience.
The blueprint for everlasting business likeability is in your
hands. Apply Kerpen's basic principles day in and day out, and
profits and growth are sure to follow.
Praise for "Likeable Business"
"Dave Kerpen has explained why customers expect more, and he
gives you the tools to deliver on your brand promise. Be honest, be
transparent, and be authentic. If you want to be likeable in
business, you must read this book "
--Jeffrey Hayzlett, bestselling author of "Running the Gauntlet"
and "The Mirror Test"
"Dave Kerpen's manifesto on becoming a likeable leader of a
likeable business applies equally well to social entrepreneurs and
the nonprofit sector. Gratitude is his concluding principle, and I
sure am grateful to Dave for writing this book."
--Charles Best, founder of DonorsChoose.org
"Kerpen demonstrates how building a likeable culture may be the
most vital and rewarding strategy of all."
--John Jantsch, author of "The Commitment Engine "and "Duct Tape
Marketing"
"This important, persuasive book will change the way you think
about and operate your business. Anyone who hopes to lead
successfully in the twenty-first century needs to read this
book."
--Meg Cadoux Hirshberg, author of "For Better or For Work: ""A
Survival Guide for Entrepreneurs and Their Families"
"From transparency to authenticity to the impact of sharing
one's values via story telling--Dave Kerpen's blueprints on how to
run a business move from 'Likeable' to essential. Ben & Jerry's
was founded on these values in 1978 and has practiced them through
the company's phenomenal growth to this very day. With
communication at digital speeds in today's corporate world, it's no
longer a choice to be responsible. Consumers choose to support
businesses who practice values-led business. The opportunities when
running your business in a responsible manner allow great freedom
within your organization and externally with the ever-growing
conscious consumer world around us."
--Jostein Solheim, CEO of Ben & Jerry's
"Dave provides a blueprint that allows entrepreneurs everywhere
to build a successful, likeable business in this era of social
media."
--Scott Gerber, founder of Young Entrepreneurs Council
"A masterful storyteller, Dave Kerpen takes you on a journey
into the wonderful new world of tomorrow. It's a place where
customers love you and ensure your business success. This is no
wishful utopia. It's a reality within reach if you follow the
principles of "Likeable Business.""
--Michael Stelzner, CEO of Social Media Examiner and author of
"Launch: How to Quickly Propel Your Business Beyond the
Competition"
"Social media teaches businesses how to be nicer to people--and
be happier while doing it. This book will teach you how to make
that change for your entire business--and make more money because
you're doing it."
--Andy Sernovitz, "New York Times "bestselling author of "Word of
Mouth Marketing: How Smart Companies Get People Talking"
"Likeability matters. It opens doors and minds and makes
everything easier. But, how do you 'build' a likeable business? In
"Likeable Business," Kerpen shares a validated step-by-step path to
likeability. A great read for entrepreneurs and executives alike
"
--Jonathan Fields, author of "Uncertainty "and founder of Good Life
Project
"It's simple; when people understand who you are and where you
come from, they're more likely to rally around your cause. Every
company has its own unique history, one that's worth sharing. At
1-800-GOT-JUNK? we're passionate about sharing where we came from
and where we're headed not only with our customers and the public
but within our own teams."
--Brian Scudamore, founder and CEO of 1-800-GOT-JUNK? "An excellent
book for anyone working in customer service, Kerpen's work provides
original ways of thinking about everyday actions.
Recommended."
(Starred Review) "Publisher's Weekly"