This innovative textbook is the first to integrate learning and
memory, behaviour, and cognition. It focuses on fascinating human
research in both memory and learning (while also bringing in
important animal studies) and brings the reader up to date with the
latest developments in the subject. Students are encouraged to
think critically: key theories and issues are looked at in detail;
descriptions of experiments include why they were done and how
examining the method can help evaluate competing viewpoints. By
looking at underlying cognitive processes, students come away with
a sense of learning and memory being interrelated actions taken by
the same human being, rather than two separate activities. Lively
and engaging writing is supported by lots of examples of practical
applications that show the relevance of lab-based research to
everyday life. Examples include treatments for phobias and autism,
ways to improve eyewitness testimony, and methods of enhancing
study techniques.
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