The Future of Purpose-Driven Branding - Signature Programs that Impact Society, Inspire, and Enhance a Business (Paperback)

Today's firms need a social effort that is serious and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering-the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it. As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses: Create a purpose and culture that nurtures social and environmental efforts Create signature programs to carry that message Build strong signature brands in part with five branding "Must Dos" Use the signature brands to advance a business to get their endorsement and access to their resources The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

General

Imprint:	Morgan James Publishing
Country of origin:	United States
Release date:	February 2023
Authors:	David Aaker
Dimensions:	228 x 152 x 19mm (L x W x T)
Format:	Paperback - Trade
Pages:	225
ISBN-13:	978-1-63195-988-2
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	1-63195-988-3
Barcode:	9781631959882

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!