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Historicizing Lifestyle - Mediating Taste, Consumption and Identity from the 1900s to 1970s (Paperback)
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Historicizing Lifestyle - Mediating Taste, Consumption and Identity from the 1900s to 1970s (Paperback)
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Lifestyles have a history, and lifestyle media is fundamentally
implicated in this history. This original volume examines issues of
taste, media and lifestyle from the 1900s to 1970s, providing a
wealth of empirical evidence and debate from varied international
perspectives. Including examples as diverse as 'Good Housekeeping'
and 'Playboy', it explores the continuities and discontinuities
between the past and present to provide a better understanding of
the representation of lifestyle and its relationship to the self.
The volume demonstrates how ideas about gender, nation and 'race'
problematize taken-for-granted assumptions about lifestyle, with
particular emphasis on the new middle classes in the US. The book
also examines the role of advertising and marketing in mediating
ideas about lifestyle, the role of material culture in the
construction of cultural hierarchies and the positioning of social
groups within wider cartographies of taste. The volume makes a
significant contribution to this growing field and will interest
academics and students in media and cultural studies, communication
studies, cultural history and sociology.
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