|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Advertising Outdoors - Watch this Space! (Paperback)
Loot Price: R686
Discovery Miles 6 860
You Save: R131
(16%)
|
|
|
Advertising Outdoors - Watch this Space! (Paperback)
Expected to ship within 12 - 17 working days
|
Outdoor advertising is one of the oldest and purest forms of
communication. Until now, however, it has remained largely
undocumented. Advertising Outdoors looks at the creative ingenuity
of art directors and copywriters who devise the artwork and ideas
for outdoor advertising, to explore how their artistic input drives
an industry that supplies large-scale frames, billboards, transit
shelters, bus sides, taxis, airships and many other locations.
David Bernstein also analyses the rise of commercial art and the
development of advertising, with close reference to successful
advertising campaigns. This book will be of enormous interest to
designers, advertising professionals and clients, though no less
accessible to any reader who is intrigued by the complex mechanics
of the apparently simple world of advertising.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
