Advertising Outdoors - Watch this Space! (Paperback)

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

General

Imprint:	Phaidon Press Ltd
Country of origin:	United Kingdom
Release date:	March 2004
First published:	March 2004
Authors:	David Bernstein
Dimensions:	290 x 250 x 23mm (L x W x T)
Format:	Paperback
Pages:	227
ISBN-13:	978-0-7148-4386-5
Categories:	Books > Arts & Architecture > History of art / art & design styles > General Books > Arts & Architecture > Industrial / commercial art & design > Illustration & commercial art > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-7148-4386-5
Barcode:	9780714843865

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