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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising Outdoors - Watch this Space! (Paperback)
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Advertising Outdoors - Watch this Space! (Paperback)
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Outdoor advertising is one of the oldest and purest forms of
communication. Until now, however, it has remained largely
undocumented. Advertising Outdoors looks at the creative ingenuity
of art directors and copywriters who devise the artwork and ideas
for outdoor advertising, to explore how their artistic input drives
an industry that supplies large-scale frames, billboards, transit
shelters, bus sides, taxis, airships and many other locations.
David Bernstein also analyses the rise of commercial art and the
development of advertising, with close reference to successful
advertising campaigns. This book will be of enormous interest to
designers, advertising professionals and clients, though no less
accessible to any reader who is intrigued by the complex mechanics
of the apparently simple world of advertising.
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