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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture - 1910-1960 (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R2,422
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Cecil B. DeMille, Classical Hollywood, and Modern American Mass Culture - 1910-1960 (Paperback, Softcover reprint of the original 1st ed. 2018)
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This book uses the long and profitable career of Cecil B. DeMille
to track the evolution of Classical Hollywood and its influence on
emerging mass commercial culture in the US. DeMille's success
rested on how well his films presumed a broad consensus in the
American public-expressed through consumer hedonism, faith, and an
"exceptional" national history-which merged seamlessly with the
efficient production methods developed by the largest integrated
studios. DeMille's sudden mid-career shift away from spectator
perversity to corporate propagandist permanently tarnished the
director's historical standing among scholars, yet should not
overshadow the profound links between his success and the rise and
fall of mid-century mass culture.
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