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Books > Business & Economics > Business & management > Business competition
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The Art of Business Wars - Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries (Paperback)
Loot Price: R427
Discovery Miles 4 270
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The Art of Business Wars - Battle-Tested Lessons for Leaders and Entrepreneurs from History's Greatest Rivalries (Paperback)
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Loot Price R427
Discovery Miles 4 270
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"A ROLLICKING READ ABOUT THE CORPORATE WORLD'S GREATEST RIVALRIES."
ADAM GRANT, New York Times bestselling author of Think Again and
Originals, and host of the TED podcast WorkLife Based on the
chart-topping BUSINESS WARS podcast, here are the stories and
lessons from history's greatest business rivalries - retold as
you've never heard them before. Some of the companies here have
been featured on the podcast, many are entirely new, and ALL of the
material presents a fresh perspective, with each chapter
thematically inspired by a chapter of Sun Tzu's classic, The Art of
War. From the pocket showdown of iPhone vs Blackberry to the epic
stand-off of Beats vs Monster, The Art of Business Wars goes deep
into the business trenches to explore the stories behind the
stories. In this gripping study of triumph and disaster, you'll
discover the real-life love spat between the co-founders of Tinder
which led to the creation of its competitor Bumble, the battle of
the fast fashion giants H&M and Zara where speed is everything,
how Wrigley almost bit off more than it could chew, and Nintendo
leveled up in America. With these and many more tales from business
battlefields all over the world The Art of Business Wars reveals
the strategies, positioning, dirty tricks, and eye for exploiting
vulnerabilities, that make the difference between success and
failure. David Brown, host of the hit podcast Business Wars,
masterfully frames some of the biggest business rivalries in
history using the wisdom and pragmatic advice of revered Chinese
military strategist Sun Tzu. Each battle Brown examines tells a
story of contending wits, strategies, and resources. He chronicles
the rise of companies as they formulate innovative plans, vanquish
foes, and adapt to shifting societal needs. The goal: stay ahead of
the competition and emerge victorious as an industry titan.
Compiling powerful insights uncovered over hundreds of episodes and
more than a year of in-depth research, Brown offers an
extraordinary formula for victory woven into a series of gripping,
real-life tales straight from the business trenches. The stories in
The Art of Business Wars are fascinating, but the lessons we draw
from them - about determination, ingenuity, patience, grit,
subtlety, and other key traits that contribute to a victorious
enterprise - are invaluable, whether you're a software-slinging
freelancer or the CEO of a multinational corporation.
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