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Doing Research in the Business World (Hardcover, 2nd Revised edition)
Loot Price: R3,829
Discovery Miles 38 290
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Doing Research in the Business World (Hardcover, 2nd Revised edition)
Expected to ship within 12 - 17 working days
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Starting with the basics and fully grounded in the context of
actually doing research, this practical book is the perfect
companion as students tackle a business research project head on
for the first time. Guiding readers through the research process in
author David E. Gray's approachable style, the book helps them
build their understanding and develop the skills they need to
establish good practice when planning and doing research in the
business world. This second edition offers: * A key focus on
employability, highlighting the value of research beyond academia
and helping students develop their transferable skills for the
workplace * A new chapter on digital methods that shows them how to
design and conduct digital business research in an ethical way *
Fully integrated online resources in every chapter, including
introduction videos from David, handy top tip videos and case
studies that bring methods to life Supporting students at every
stage of their research project and showcasing examples and case
studies from across the global business landscape, including HR,
marketing, organization studies and tourism and leisure, this book
helps them successfully and confidently apply their methods
knowledge and excel in their research projects. David E. Gray was
Professor of Leadership and Organisational Behaviour at the
University of Greenwich.
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