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Networks, Crowds, and Markets - Reasoning about a Highly Connected World (Hardcover)
Loot Price: R1,678
Discovery Miles 16 780
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Networks, Crowds, and Markets - Reasoning about a Highly Connected World (Hardcover)
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Over the past decade there has been a growing public fascination
with the complex connectedness of modern society. This
connectedness is found in many incarnations: in the rapid growth of
the Internet, in the ease with which global communication takes
place, and in the ability of news and information as well as
epidemics and financial crises to spread with surprising speed and
intensity. These are phenomena that involve networks, incentives,
and the aggregate behavior of groups of people; they are based on
the links that connect us and the ways in which our decisions can
have subtle consequences for others. This introductory
undergraduate textbook takes an interdisciplinary look at
economics, sociology, computing and information science, and
applied mathematics to understand networks and behavior. It
describes the emerging field of study that is growing at the
interface of these areas, addressing fundamental questions about
how the social, economic, and technological worlds are connected.
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