The growing power being exercised by today's consumer is causing
significant paradigm shifts away from traditional marketing. This
is leading to a whole new take on the structure and functioning of
supply chain management (SCM). It's no longer so much about
improving the manufacturing process as it is improving the point
and speed of contact and the continued interaction that you have
with your customer.
The Intimate Supply Chain: Leveraging the Supply Chain to Manage
the Customer Experience explores how SCM can assist companies to
grow and prosper in the new global economy. It focuses on what the
customer wants from the supply chain and how organizations must
restructure their outdated business models to meet their customer's
needs. Covering this dramatic shift in customer management, David
Ross, bestselling author and recognized industry expert,
demonstrates how to design and maintain an efficient and up-to-date
delivery channel, showcasing the methods and technologies needed to
adapt to the evolving, demand-driven market.
Exceptionally practical in his approach, Ross provides a new
perspective that requires a broader mindset about the structure and
functioning of SCM. He explains how effective management must start
with the aim of getting personal with customers in order to bring
total value to their shopping experience. Rather than concentrate
on a range of products, this work defines a roadmap that will lead
to increased empathy for your customers so that you will be able to
provide them with unbeatable and readily recognizable value. When
properly traveled, you will discover that it is a roadmap to
increased profitability and market share.
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