This new book, Logistics Management, blends traditional logistics
activities with the current developments in business that have made
logistics a critical element for business success. It adopts a
customer or marketing focus to the subject of logistics, and the
wider concept of supply chain management, by recognizing that
customer satisfaction is the primary output of logistics
activities. The theme of global logistics integrated throughout the
current edition will also continue and will be enhanced by
discussion of the dichotomy that the European market represents
both a common and global environment.
General
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