A breakthrough study of entrepreneurial success by a leading expert
in the field. David Hall spent 20 years researching what makes a
successful entrepreneur. This book is the result. David Hall has
spent years trying to discover what distinguishes the entrepreneur
from the ordinary mortal. He calls this behavioural code the
"Entrecode" - a mix of traits, mindsets and abilities which combine
to enable true entrepreneurial success. This book describes his
quest to crack the code, by years of painstaking research and
analysis. It was only when he brought in a sports trainer and
neuroscientist from America, that he finally succeeded in
identifying the secrets of the Entrecode. David Hall is a
well-known British consultant, writer and broadcaster in the field
of entrepreneurial skills, and a successful entrepreneur in his own
right. In 1992 he won a BAFTA Award for his BBC1 Business series
'Winning' and the UK Premier Business Award for Television for the
BBC2 programme 'Get Better or Get Beaten'. He was presented with
the Ernst & Young North Region Entrepreneur of the Year Award
in the year 2000 for his support of entrepreneurs.
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