"The Hallmarks for Successful Business" is a complete guide to
business development for small and medium-sized companies. It
provides proven and practical advice on: the way to survive, change
and grow; planning for successful business development; achieving
real growth - with minimal risk; creating new business
opportunities; and much, much more - by combining the results of
extensive research by Dinah Bennett at the Foundation for SME
Development at the University of Durham with the hands-on
consulting experience of David Hall and his associates, this book
provides a practical step-by-step guide to actions which business
people can take to achieve tangible success. Throughout the text,
the book is packed with practical examples and procedures being
used by manufacturing and service companies in the field.
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