Marketing 101 - How Smart Schools Get and Keep Community Support (Paperback, 3rd Edition)

Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.

General

Imprint:	Rowman & Littlefield Education
Country of origin:	United States
Release date:	May 2011
First published:	April 2011
Authors:	David J. Carroll • Susan Rovezzi Carroll
Dimensions:	257 x 181 x 10mm (L x W x T)
Format:	Paperback
Pages:	168
Edition:	3rd Edition
ISBN-13:	978-1-60709-625-2
Categories:	Books > Social sciences > Education > Organization & management of education > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-60709-625-0
Barcode:	9781607096252

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