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Knowledge Towns - Colleges and Universities as Talent Magnets (Hardcover)
Loot Price: R1,072
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Knowledge Towns - Colleges and Universities as Talent Magnets (Hardcover)
Series: Higher Education and the City
Expected to ship within 12 - 17 working days
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The remote work revolution presents a unique opportunity for higher
education institutions to reinvent themselves and become talent
magnets. In Knowledge Towns, David J. Staley and Dominic D. J.
Endicott argue that the location of a college or university is a
necessary piece of any region's effort to attract remote knowledge
workers and accelerate economic development and creative
placemaking. Just as every town expects a church, bank branch, post
office, and coffeehouse, Staley and Endicott write, we will see a
decentralized network of institutions of higher education flourish,
acting as cornerstones for the post-pandemic rebuilding of our
society and economy. In calling for a "college in any town," they
are not simply proposing placing a traditional college within a
town or city, but envisioning instead a particular kind of higher
education institution called a "knowledge enterprise." In addition
to providing the services of a traditional college, a knowledge
enterprise acts as a talent magnet, attracting workers looking to
move to cheaper and more attractive destinations. With the
post-COVID-19 shift to more remote work, and millions of people
moving to more affordable and livable cities, a place that wants to
attract talent will require a thriving academic environment. This
represents a new opportunity for "town and gown" to create
collaborative communities. The pandemic has accelerated existing
trends that put at risk the viability of many colleges and
universities, as well as that of many towns and cities. The talent
magnet strategy outlined in this book offers colleges and towns a
plan of action for regeneration.
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