Sports Fundraising is a complete introduction to fundamental
principles and best practice in sports fundraising. Focusing on the
particular challenges of fundraising in intercollegiate and
interscholastic sport, and for youth sport organizations, the book
is designed to help students develop the professional skills that
they will need for a successful career in sports or education
administration. Packed with real-life case studies and scenarios,
the book offers a step-by-step guide to the effective planning,
communication, implementation and management of sports fundraising
projects, and introduces the most important issues in contemporary
sports fundraising. Each chapter contains a range of useful
features, from definitions of key terms to skill-building
exercises, exploring both quantitative and qualitative methods for
understanding the fundraising process and designing more effective
fundraising projects. This is an essential course text for any
athletic or sport fundraising course, and an invaluable reference
for all professional fundraisers working in sport or education.
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