Qualitative Media Analysis (Paperback, 2nd Revised edition)

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Series:	Qualitative Research Methods
Release date:	November 2012
First published:	October 2012
Authors:	David L. Altheide • Christopher J. Schneider
Dimensions:	215 x 139 x 9mm (L x W x T)
Format:	Paperback
Pages:	150
Edition:	2nd Revised edition
ISBN-13:	978-1-4522-3005-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods
LSN:	1-4522-3005-6
Barcode:	9781452230054

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