|
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
|
Buy Now
Internal Marketing - Theories, Perspectives, and Stakeholders (Paperback)
Loot Price: R1,258
Discovery Miles 12 580
|
|
|
Internal Marketing - Theories, Perspectives, and Stakeholders (Paperback)
Series: Routledge Studies in Marketing
Expected to ship within 12 - 17 working days
|
This book traces the development of internal marketing from initial
conceptualisation through to the current issues. It identifies both
significant underlying tensions between major theorists and areas
in which new perspectives may enrich our understanding of this
crucial subject. Internal marketing is the use of traditional
strategies by organisations to market themselves to their
employees. Presented in bite-sized sections, each of which dissects
the most important themes and concepts underpinning the subject,
this book explains how subsidiary areas of study have emerged and
suggests how the introduction of concepts and perspectives from
channel management literature can help analyse the dyadic
encounters in which internal marketing takes place. Brown
critically extends the scope of internal marketing theory yet
further by presenting and analysing new interview transcripts to
suggest that internal demarketing - an organisation making itself
less attractive to its employees - may sometimes be undertaken
intentionally. Internationally applicable and highly accessible,
Internal Marketing is perfect for students, teachers, and
researchers with an interest not only in internal marketing, but
also in employer relations, internal branding, employer branding,
and internal communications. It uses clear language and gradually
introduces the reader to more sophisticated theoretical concepts
step by step, with a uniquely focused, critical, and comprehensive
thematic coverage of internal marketing and its extensive
theoretical outputs.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(2)
