NEW MEDIA THEORY Series Editor, Byron Hawk From the beginning,
rhetoric has been a productive and practical art aimed at preparing
citizens to participate in communal life. Possibilities for this
participation are continually evolving in light of cultural and
technological changes. THE AVAILABLE MEANS OF PERSUASION: MAPPING A
THEORY AND PEDAGOGY OF MULTIMODAL PUBLIC RHETORIC explores the ways
that public rhetoric has changed due to emerging technologies that
enable us to produce, reproduce, and distribute compositions that
integrate visual, aural, and alphabetic elements. David M.
Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit
such options fully, rhetorical theory and pedagogy need to be
reconfigured. Rhetorical concepts such as invention, context, and
ethics need to be transformed, which has important implications for
the writing classroom, among other sites of rhetorical education.
Sheridan, Ridolfo, and Michel suggest an expanded understanding of
the ancient rhetorical concept of kairos (the opportune moment) as
a unifying heuristic that can help theorists, teachers, and
practitioners understand, teach, and produce multimodal public
rhetoric more effectively. In this expanded sense, kairos includes
considerations of genre and dissemination through material-cultural
contexts. Ultimately, they argue that culture itself is at stake in
our understanding of multimodal public rhetoric. Important cultural
categories such as race, class, gender, sexuality, and place, are
produced and reproduced not just through the dynamics of language
but through the full range of multimodal practices. DAVID M.
SHERIDAN is an assistant professor in Michigan State University's
Residential College in the Arts and Humanities, where he teaches
courses on writing, creativity, technology, and media. He also
directs the RCAH Language and Media Center. His previous
publications include articles in JAC, Enculturation, and Computers
and Composition. He co-edited, with James Inman, Multiliteracy
Centers: Writing Center Work, New Media, and Multimodal Rhetoric
(Hampton, 2010). Under the sponsorship of MSU's Writing in Digital
Environments (WIDE) Research Center, Sheridan is working with
others to develop a game called INK-a multiplayer virtual world
designed to function as a rich environment for public rhetorical
practices. In 2012 Sheridan was the recipient of MSU's
Teacher-Scholar Award. JIM RIDOLFO is Assistant Professor of
Composition and Rhetoric at the University of Cincinnati. He
received his PhD in 2009 from the Michigan State University
Rhetoric and Writing program, where he worked for six years at the
Writing in Digital Environments Research Center. His work has
appeared in Ariadne, Journal of Community Informatics, JAC,
Enculturation, Journal of Community Literacy Studies, Pedagogy,
Kairos, and Rhetoric Review. He is currently a 2012 Fulbright
Middle East and North Africa Regional Research Scholar and is
working on his second book. He lives with his partner Janice
Fernheimer and their two pet bearded dragons, Electra and Salsa.
ANTHONY J. MICHEL is currently Chair of the English Department at
Avila University in Kansas City, where he teaches courses in
American literature and composition and rhetoric. His research
interests are in alternative rhetorics, social activism, new media,
and writing theory. He has written on a variety of subjects,
including Julie Dash's film Daughters of the Dust, hip hop culture
in the writing classroom, and the role of new media in social
movements. His articles and chapters have appeared in JAC,
Enculturation, and in several edited collections.
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