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Doing Visual Analysis - From Theory to Practice (Hardcover) Loot Price: R2,832
Discovery Miles 28 320
Doing Visual Analysis - From Theory to Practice (Hardcover): David Machin, Per Ledin

Doing Visual Analysis - From Theory to Practice (Hardcover)

David Machin, Per Ledin

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Loot Price R2,832 Discovery Miles 28 320 | Repayment Terms: R265 pm x 12*

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Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book: Provides examples of how and where certain tools can be used in a project or dissertation Discusses the type of research questions best suited to different tools and methods Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: February 2018
Authors: David Machin • Per Ledin
Dimensions: 242 x 170 x 17mm (L x W x T)
Format: Hardcover
Pages: 216
ISBN-13: 978-1-4739-7298-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
LSN: 1-4739-7298-1
Barcode: 9781473972988

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