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Books > Reference & Interdisciplinary > Communication studies > Research methods
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Doing Visual Analysis - From Theory to Practice (Paperback)
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Doing Visual Analysis - From Theory to Practice (Paperback)
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Visual communication shapes our perceptions and experiences of the
world. This is not only a question of photographs or video, but
also the design of websites, the use of data visualization
software, the branding of packaging, and even the design of
buildings and furniture. Doing Visual Analysis: From Theory to
Practice provides a concrete set of tools to research and analyse
this wide range of visual data. Showing students how to apply the
right mix of methods to their own research projects, it equips them
with the skills to break down and analyse the range of contemporary
visual communication. The book: Provides examples of how and where
certain tools can be used in a project or dissertation Discusses
the type of research questions best suited to different tools and
methods Shows students how to mix approaches and use tools
alongside other methods, such as content analysis or interviews
Doing Visual Analysis is an essential companion for students and
researchers of visual data across the social sciences.
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