Featuring a wide range of exercises, examples, and images, this
textbook provides a practical way of analysing the discourses of
the global media industries. Building on a comprehensive
introduction to the history and theory of global media
communication, specific case studies of lifestyle and entertainment
media are explored with examples from films, global women's
magazines, Vietnamese news reporting and computer war games.
Finally this book investigates how global media communication is
produced, looking at the formats, languages and images used in
creating media materials, both globally and in localised forms.
At a time when the media is becoming increasingly global, often
with the same films, news and television programmes shown all over
the world; Global Media Discourse provides an accessible, lively
introduction into how globalisation is changing the language and
communicative practices of the media. Integrating a range of
approaches, including political economy, discourse analysis and
ethnography, this book will be of particular interest to students
of media and communication studies, applied linguistics, and
(critical) discourse analysis.
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