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Animated Personalities - Cartoon Characters and Stardom in American Theatrical Shorts (Paperback)
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Animated Personalities - Cartoon Characters and Stardom in American Theatrical Shorts (Paperback)
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A CHOICE Outstanding Academic Title, 2019 Mickey Mouse, Betty Boop,
Donald Duck, Bugs Bunny, Felix the Cat, and other beloved cartoon
characters have entertained media audiences for almost a century,
outliving the human stars who were once their contemporaries in
studio-era Hollywood. In Animated Personalities, David McGowan
asserts that iconic American theatrical short cartoon characters
should be legitimately regarded as stars, equal to their
live-action counterparts, not only because they have enjoyed long
careers, but also because their star personas have been created and
marketed in ways also used for cinematic celebrities. Drawing on
detailed archival research, McGowan analyzes how Hollywood studios
constructed and manipulated the star personas of the animated
characters they owned. He shows how cartoon actors frequently kept
pace with their human counterparts, granting "interviews," allowing
"candid" photographs, endorsing products, and generally behaving as
actual actors did-for example, Donald Duck served his country
during World War II, and Mickey Mouse was even embroiled in
scandal. Challenging the notion that studios needed actors with
physical bodies and real off-screen lives to create stars, McGowan
demonstrates that media texts have successfully articulated an
off-screen existence for animated characters. Following cartoon
stars from silent movies to contemporary film and television, this
groundbreaking book broadens the scope of star studies to include
animation, concluding with provocative questions about the nature
of stardom in an age of digitally enhanced filmmaking technologies.
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