The New NDP - Moderation, Modernization, and Political Marketing (Paperback)

The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

General

Imprint:	University of British Columbia Press
Country of origin:	Canada
Series:	Communication, Strategy, and Politics
Release date:	October 2019
First published:	2019
Authors:	David McGrane
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Paperback - Trade / Trade
Pages:	408
ISBN-13:	978-0-7748-6046-8
Categories:	Books > Social sciences > Politics & government > Political ideologies > General Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda Books > Social sciences > Politics & government > Political parties > Political manifestos
LSN:	0-7748-6046-4
Barcode:	9780774860468

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