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Books > Social sciences > Politics & government > Political parties > Political manifestos
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The New NDP - Moderation, Modernization, and Political Marketing (Hardcover)
Loot Price: R2,591
Discovery Miles 25 910
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The New NDP - Moderation, Modernization, and Political Marketing (Hardcover)
Series: Communication, Strategy, and Politics
Expected to ship within 9 - 17 working days
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The New NDP is the definitive account of the evolution of the New
Democratic Party's political marketing strategy in the early
twenty-first century. In 2011, the federal NDP achieved its
greatest electoral success - becoming the official opposition. The
moderation of its ideology and modernization of its campaign
structures brought the party closer than ever to governing. But by
2015, it had fallen back to the third-party spot. Were moderation
and modernization the right choices after all? This incisive book
provides lessons for progressive parties on how to win elections in
the age of the internet, big data, and social media.
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