Stop Discounting Start Selling For more than seven decades, David
Oreck has been successfully marketing products to the American
consumer. He took his little startup vacuum company and turned it
into a household name and not by relying on big advertising or
slick sales pitches. He understood that the customer does not want
to be 'sold'; they want value Just like many small business people
today, Oreck started his company on a shoestring and a dream but to
compete with the national brands and big corporations, he had to
get creative. This meant taking his product directly to consumers
and bypassing the middlemen. Success was not easy and there were
many challenges that could have suffocated his small company - but
his persistence and marketing prowess kept the company going - and
growing. It is easy to think that times have changed, but the truth
is the consumer hasn't and once you really understand your customer
you have the key that will solidify your place in the market. This
is good news for all the little companies that may be wondering how
they could ever compete with the bog box retailers of the world.
Through unconventional wisdom that flies in the face of
conventional marketing notions, Oreck explains how today's
entrepreneur can create their own profitable niche in a very
crowded market - no matter the economy. This specific time-tested
knowledge can be the key to your business becoming profitable or
falling by the wayside this year and offers more than 70 years of
priceless real world marketing experience. Don't miss your chance
to learn from one of the masters of business
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