Tourism, Magic and Modernity - Cultivating the Human Garden (Paperback)

Drawing from extended fieldwork in La Reunion, in the Indian Ocean, the author suggests an innovative re-reading of different concepts of magic that emerge in the global cultural economics of tourism. Following the making and unmaking of the tropical island tourism destination of La Reunion, he demonstrates how destinations are transformed into magical pleasure gardens in which human life is cultivated for tourist consumption. Like a gardener would cultivate flowers, local development policy, nature conservation, and museum initiatives dramatise local social life so as to evoke modernist paradigms of time, beauty and nature. Islanders who live in this 'human garden' are thus placed in the ambivalent role of 'human flowers', embodying ideas of authenticity and biblical innocence, but also of history and social life in perpetual creolisation.

General

Imprint:	Berghahn Books
Country of origin:	United Kingdom
Series:	New Directions in Anthropology
Release date:	September 2013
First published:	September 2013
Authors:	David Picard
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Paperback
Pages:	206
ISBN-13:	978-1-78238-321-5
Categories:	Books > Social sciences > Sociology, social studies > Anthropology > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-78238-321-2
Barcode:	9781782383215

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