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Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Paperback) Loot Price: R1,394
Discovery Miles 13 940
Repayment Terms: R131 pm x 12*
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Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Paperback): David Protess, Maxwell E McCombs

Agenda Setting - Readings on Media, Public Opinion, and Policymaking (Paperback)

David Protess, Maxwell E McCombs

Series: Routledge Communication Series

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Loot Price R1,394 Discovery Miles 13 940 | Repayment Terms: R131 pm x 12*

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The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Series: Routledge Communication Series
Release date: June 1991
First published: 1991
Editors: David Protess • Maxwell E McCombs
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Paperback
Pages: 320
ISBN-13: 978-0-8058-0841-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Central government > Central government policies
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Public opinion & polls
LSN: 0-8058-0841-8
Barcode: 9780805808414

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