Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
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Opportunity-Centred Entrepreneurship (Paperback, 2nd edition)
Loot Price: R1,374
Discovery Miles 13 740
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Opportunity-Centred Entrepreneurship (Paperback, 2nd edition)
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The second edition of this core textbook focuses on the practical
elements of opportunity creation, recognition and exploitation. It
aims not only to analyse what constitutes entrepreneurship but also
enables readers to develop their own entrepreneurial skills. Taking
a highly practical and accessible approach, this text connects the
theory and practice of entrepreneurship in useful and insightful
ways that can be applied in the real-world. This is a book that
focuses on learning for, rather than about, enterprise. Written by
a leading authority in the field, Opportunity-Centred
Entrepreneurship will be essential reading for undergraduate,
postgraduate and MBA students taking courses such as enterprise,
new venture creation, creativity and innovation, small business
management and corporate entrepreneurship. It has also been
designed to support practitioners who are seeking to develop their
entrepreneurial skills, whether they are start-up entrepreneurs,
career-changers, or managers focusing on innovation and business
development. It does not require prior knowledge of other business
subjects. Accompanying online resources for this title can be found
at
bloomsburyonlineresources.com/opportunity-centred-entrepreneurship.
These resources are designed to support teaching and learning when
using this textbook and are available at no extra cost.
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