Few consumers are aware of the economic forces behind the
production of meat, fish, eggs, and dairy. Yet omnivore and
herbivore alike, the forces of meatonomics affect us in many
ways.
Most importantly, we've lost the ability to decide for ourselves
what - and how much - to eat. Those decisions are made for us by
animal food producers who control our buying choices with
artificially-low prices, misleading messaging, and heavy control
over legislation and regulation. Learn how and why they do it and
how you can respond.
Written in a clear and accessible style, "Meatonomics" provides
vital insight into how the economics of animal food production
influence our spending, eating, health, prosperity, and
longevity
"Meatonomics" is the first book to add up the huge
"externalized" costs that the animal food system imposes on
taxpayers, animals and the environment, and it finds these costs
total about $414 billion yearly. With yearly retail sales of around
$250 billion, that means that for every $1 of product they sell,
meat and dairy producers impose almost $2 in hidden costs on the
rest of us. But if producers were forced to internalize these
costs, a $4 Big Mac would cost about $11.
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