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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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Global Media Sport - Flows, Forms and Futures (Paperback, Nippod)
Loot Price: R1,632
Discovery Miles 16 320
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Global Media Sport - Flows, Forms and Futures (Paperback, Nippod)
Series: Globalizing Sport Studies
Expected to ship within 10 - 15 working days
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This book is available as open access through the Bloomsbury Open
Access programme and is available on www.bloomsburycollections.com.
How has globalization impacted on sports media? What are the
economic ramifications? And what is the future of sports media? In
order to answer these questions, this book investigates the
constituents, dimensions and implications of the flows of media
sport from the Global West to the Global East, and in the reverse
direction. At an historical moment when the relative stability of
the Western media sport order is under challenge, it analyses a
range of key structures, practices and issues whose ramifications
extend far beyond the fields of play and national contexts in which
sport events take place. The book will appraise and analyse the
state of sports television, rise of new sports media, emergence of
hybrid sport cultural forms, eruption of sport-related political
controversies, scandals and power struggles, mutations of forms of
global sport fandom, and projections of the future of global media
sport. In bringing together the latest research from across a
number of disciplines, this book offers an exciting contribution to
the emerging field of global sports media.
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